RepLab is a competitive evaluation exercise for Online Reputation Management systems organized as an activity of
CLEF for the 2012, 2013, and 2014 editions. RepLab focused on the task of monitoring the reputation of entities (companies, organizations, celebrities, etc.) on Twitter. The monitoring task for analysts consists of searching the stream of tweets for potential mentions to the entity, filtering those that do refer to the entity, detecting topics (i.e., clustering tweets by subject) and ranking them based on the degree to which they signal reputation alerts (i.e., issues that may have a substantial impact on the reputation of the entity).